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    <title>ALT Engine essays</title>
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    <description>Practical writing for owners who are done being the bottleneck.</description>
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    <lastBuildDate>Tue, 20 Oct 2026 17:00:00 GMT</lastBuildDate>
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      <title>The First Job of a Leader Is to Duplicate Yourself</title>
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      <pubDate>Tue, 20 Oct 2026 17:00:00 GMT</pubDate>
      <description>Not your personality. Your ownership. What one trade show, and four words from my marketing director, taught me about the first job of every leader.</description>
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